- Sanjay Kumar
2019 is an exciting time for banking and financial services industry as a veritable smorgasbord of latest technologies like big data and AI are set to disrupt the industry.
A whitepaper by Global Transaction Banking mentions that 62% of banks agree that big data is critical to their success.
With majority of banking and financial institutions voting for Big Data as the success mantra, it definitely speaks volumes in the banking and finance sector. Here’s how financial marketers are listening to it to get better and drive the 4 P’s of Marketing - Preference, Prediction, Personalization, and Promotion.