2019 is an exciting time for banking and financial services industry as a veritable smorgasbord of latest technologies like big data and AI are set to disrupt the industry.

A whitepaper by Global Transaction Banking mentions that 62% of banks agree that big data is critical to their success.  

With majority of banking and financial institutions voting for Big Data as the success mantra, it definitely speaks volumes in the banking and finance sector. Here’s how financial marketers are listening to it to get better and drive the 4 P’s of Marketing - Preference, Prediction, Personalization, and Promotion.

2019 is almost here! And with the new year come new digital trends, such as the ever-changing UX/UI design industry. One cannot deny the fact that user experience design was BIG in 2018 and it will continue to be a top priority for organizations as we enter 2019. Every year there are new trends evolving in the design industry and it is important to keep pace with latest design trends and transitions to stay ahead of the competition. Having said that, let’s have a look at the top emerging UX/UI design trends that will be a big hit in 2019 which is just around the corner:

Even though AI still is in its early stages, it is very powerful and marketers are adopting it quickly. We have looked at few applications in my previous blog and in this article we will go on to explore four other interesting use cases of AI in marketing which you simply can’t afford to miss out on!

AI - yesterday’s fiction, today's reality. Artificial intelligence has for years been an integral part of science fiction from TV, to books, to the big screens. Today, it has become an integral part of reality, and is at the center of marketing discussions in various organizations. We use AI dozens, if not hundreds, of times in our day-to-day life. Right from asking questions of Amazon Alexa and Siri, to choosing recommended TV shows on Netflix, ordering recommended products on Amazon, unlocking iPhone with facial recognition, and navigating trips in Maps. Our life is already machine assisted, and AI based solutions have penetrated the professional marketing world in a big way. There is a concern that robots and AI can take over human jobs. Somewhere down the line maybe, but not today. AI based systems do not have the power to beat human ingenuity. So, is AI really a threat to marketing professional? The answer is definitely a big NO. The artificial intelligence solutions that we are seeing in the market are marketers greatest ally.

“Welcome to a heroic, fearless, AI-driven marketing future.”

Influencer marketing may ensure viewership of your Ad campaign but can it really guarantee viewers engagement with your brand or product? The answer is No. Then how do marketers decide on influencers' payment terms? Read on to find out.

‘Influencer Marketing’, has crossed the threshold of ‘want’ and has become today’s ‘need’ for brands to make a mark and capture the market share. Almost all big brands have recognized the change and have increased their investment many fold in so called influencer marketing. Adweek reports that by 2020, the influencer marketing industry in US will be a $10 billion industry. Even today, with its $2 billion size, the industry has become important enough to attract Federal Trade Commission (USA) attention on many occasions.

Data has always been the backbone of business decision making. And the advent of modern data collection tools is leading to data deluge. Today there is more data available than ever before and it is practically impossible to process and act upon all the data. The challenge of sifting through large volumes of data to find out what would be best for a campaign is more acute today than at point of time in history.